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0 What Is User Research And What Do User Researchers Do?

What Is User Research And What Do User Researchers Do?

I get asked this question a lot. I usually say that I help companies to observe their customers using their products in order to make improvements. However, there are so many other things that a User Researcher does.

User Research in itself focuses on understanding user behaviours, needs and motivations.

So what do User Researchers do? 

  • We use observation techniques, task analysis and other feedback methods
  • We are not interested in finding out what users say or their opinions
  • We are very interested in finding out what users do
  • We gather assumptions from the team and stakeholders
  • We open communication channels in projects
  • We test and validate those assumptions with users and share findings
  • We facilitate and foster alignment within teams to gain a shared understanding of user needs

In a nutshell, User Researchers interface with users, stakeholders and teams acting as a central hub for relaying important findings back and forth throughout a project.

When a project involves users interacting with a system, it is vital to understand users and their struggles, but it is equally important to see what value can be given to users and how that relates to a business benefit.

User Researchers analyse both user needs and business benefits.

 

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