Hello, I'm Vince Nardone!

I am a User Experience professional that can facilitate multi-disciplined agile teams to design and research user focused products and services.

I have proven expertise leading and facilitating cross-functional Agile teams to design, research, and deliver user-centred digital products and services.

I specialise in advancing UX research maturity and driving business improvement through evidence-based insights and usability best practices.

Experienced in conducting user research, usability testing, and stakeholder collaboration to identify user needs, pain points, and opportunities for optimisation.

Skilled in designing intuitive interfaces, developing wireframes and prototypes, and delivering strategic recommendations to improve usability, accessibility, functionality, and overall user experience across websites, applications, and software platforms.

Strong focus on aligning user needs with business objectives to increase customer satisfaction, engagement, and conversion rates.

Experienced in mentoring and training multidisciplinary professionals, including Product Owners, Business Analysts, Project Managers, and User Researchers, particularly within UK Government environments.

I use the following cycle of principles for performing any user experience design or user research work...

• Plan the IDEA
• DESIGN the product
• TEST the experience
• LEARN from observing
• Do it all over again.

IDEA

I analyse an IDEA and see how to balance business and customer / user requirements.

I plan the strategy and research steps that will enhance crucial business KPIs; Increase Revenue, Decrease Costs, Gain New Customers, Retain Existing Customers, Increase Shareholder Value.

DESIGN

I collaborate on ideas and see how teams can DESIGN something that fulfills customer / user requirements.

I work on the design with teams and try to validate all of the assumptions up front.

I plan workshops and design sprints that produce valuable insight and help teams understand what they are working on.

TEST

I TEST ideas with users / customers and see how effective, efficient and satisfactory the design is.

I help teams learn how valuable insights can refine the design and create a better experience next time round.

I plan participant recruitment and usablity testing processes that produce valuable insight, helping teams understand what needs to be changed.

LEARN

I help teams LEARN how to increase the effectiveness, efficiency and satisfaction of the design with users / customers.

I help teams work together to refine the design and create a better experience to prevent any scope creep developing later in the project.

I help teams learn from testing results and find the pain points as well as helping teams iterate on designs.