How will the user perceive your product in 5 seconds?
5 seconds is probably the most amount of time you have to capture user attention.
If it's not obvious then you might be asking too much time and attention by having too much in the user interface for users to take in and no clear visual indicators.
A 5 second test can help you see how clear or memorable a product is to users...
- Print off your screen on paper
- Find a volunteer
- Explain you will show them something for 5 seconds
- Show it to them
- Commence 5 second countdown
- Hide it from them
- Ask what they remember and the purpose
- Did they get it right?
- Try someone else
Give it a try it yourself.
Show someone an idea for 5 seconds, see what they say?
It will tell you how clear and easy your design is.