An Elevator Pitch helps align a team around a shared vision and description of the product or service and its specialities.
It creates a statement of what distinguishes the product from competitors.
The Elevator Pitch Template
For (Target Audience) who need (Opportunity), (Product/Service) provides (Solution), Unlike (Alternatives), it (Specialities).
Elevator Pitch Elements
- Target Audience - Who are the users?
- Opportunity - What value are you giving to users?
- Product/Service - What is the product or service?
- Solution - What solution does it provide for users?
- Alternatives - What similar products or services exist?
- Specialities - How is the product or service special?
Create a template and break into teams for everyone to participate!