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An Elevator Pitch helps align a team around a shared vision and description of the product or service and its specialities.

It creates a statement of what distinguishes the product from competitors.

The Elevator Pitch Template

For (Target Audience) who need (Opportunity), (Product/Service) provides (Solution), Unlike (Alternatives), it (Specialities).

Elevator Pitch Elements

• Target Audience - Who are the users?
• Opportunity - What value are you giving to users?
• Product/Service - What is the product or service?
• Solution - What solution does it provide for users?
• Alternatives - What similar products or services exist?
• Specialities - How is the product or service special?

Create a template and break into teams for everyone to participate!